If I get you on the cover of Forbes Magazine…
Marketing Craftmanship
APRIL 12, 2011
…what will you do with that exposure? I often pose this question to prospective B2B clients when they ask me if I can generate exposure for their company in Forbes , Fortune , the Wall Street Journal , CNBC or some other influential media source. They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”. My answer to their “being there” question is always NO, and here’s why: The intrinsic value of beneficial media exposure, particularly from a B2B marketing perspective,
109 
Let's personalize your content