Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launc

Social Media 86

Social Media Social Marketing Media Planning 86

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured.

Lead Generation 82

Lead Generation Business Blogging Lead Scoring Lead Ranking 82

Industrial Marketing Today

SEPTEMBER 13, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle by Achinta Mitra on September 13, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Automation , Industrial Marketing Strategies , Industrial Websites , Integrated Industrial Marketing , Search Engine Optimization (SEO) , Social Media Marketing , White Paper Marketing In the early stages of the industrial buy cycle, you as the

Buying Cycle 80

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 80

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company?

Buying Cycle 76

Buying Cycle Buy Marketing Budget Web 2.0 76