The Power of Consumer Choice Drives Social Media Importance
Convince & Convert
OCTOBER 2, 2011
I love the strategy of Seth Godin’s Domino Project , which is reinventing the publishing business by making hard cover books easier to find, remember, and digest (the average Domino book contains fewer than 100 pages). The most recent Domino book to be published was by Godin himself, and unfortunately I didn’t find it particularly good. Called We Are All Weird , it’s a somewhat haphazard treatise on the rise of the individual, and the notion that modern society enables us to em
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