Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Digital B2B Marketing

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Are Smartphones Making Us Stupid?

Digital B2B Marketing

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time.

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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your selection of sources , more important than the content itself.

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Are Smartphones Making Us Stupid?

Digital B2B Marketing

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they [.].

article thumbnail

Recommending Content and Automated Sharing of Content

Digital B2B Marketing

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share, and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your [.].