Thu.Mar 22, 2012

Digital B2B Marketing

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4 Ways to Plan for Unexpected Changes

Digital B2B Marketing

As a marketer, you have carefully established plans. But are you ready for when things don’t go as planned? Our son, Caleb, was born last weekend, but we expected him more than a week earlier. Although births are rarely predictable, we had attempted to plan, and our plans were completely thrown off. As marketers, things often don’t go as we expect.

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