Customer Experience Matrix
MARCH 19, 2010
Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI.
Customer Experience Matrix
MARCH 18, 2010
Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. It's been hard for independent decision engines to survive, even though it seems an independent product should make it easier for marketers to unify their customer treatments. Business process technology vendor Pegasystems announced on Monday that it was purchasing Chordiant , which offers a central decision engine for customer interactions.
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