Buzz Marketing for Technology

APRIL 15, 2010

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last front

WOM 187

WOM Service Word of Mouth Paid Search Agency 187

Buzz Marketing for Technology

APRIL 13, 2010

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. The inference of this slide years ago was to remind my teams, my peers and my clients that we need to create forward thinking content.

Inbound Marketing 154

Inbound Marketing Peer-to-peer Digg CRM 154