Top B2B Marketing Zone SERP Phishing Content for November, 2011

BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 9, 2011 Make Your CFO a Social Media Fan Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Users. Employees. MORE >>	BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 16, 2011 Making Marketing Agility Cool Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Good creative will always be important in marketing. You have to be ready to act in a heartbeat. Now that’s cool. MORE >>	RECENT POSTS NOVEMBER 17, 2011 \| BUZZ MARKETING FOR TECHNOLOGY Romi Mahajan leaves Microsoft to Join Metavana as CMO NOVEMBER 16, 2011 \| BUZZ MARKETING FOR TECHNOLOGY Making Marketing Agility Cool NOVEMBER 9, 2011 \| BUZZ MARKETING FOR TECHNOLOGY Make Your CFO a Social Media Fan NOVEMBER 7, 2011 \| BUZZ MARKETING FOR TECHNOLOGY Kim Kardashian Wedding – Social Intelligence Report NOVEMBER 2, 2011 \| BUZZ MARKETING FOR TECHNOLOGY Use Facebook Data to Unlock Consumer Affinity
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BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 17, 2011 Romi Mahajan leaves Microsoft to Join Metavana as CMO Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. understand that you’ve recently made a significant change in your work situation what can you tell me about that? We are an engine! MORE >>	BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 2, 2011 Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. See yourBusinessChannel for more videos with key thought leaders on the topic of social media and beyond. MORE >>	BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 7, 2011 Kim Kardashian Wedding – Social Intelligence Report With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship. MORE >>
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