How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
markempa
MARCH 25, 2012
Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way.
Let's personalize your content