Sat.Jun 25, 2011 - Fri.Jul 01, 2011

Biznology

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Stopping the Internet's rush to judgment on everything

Biznology

Image via CrunchBase. by Frank Reed. With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion.

Opinions 171
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Search is three-dimensional chess

Biznology

by Chris Abraham. I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn , entitled Social media now directly influences search rankings , that shows that Google is playing Tri-D chess in a world where most companies are mastering checkers: If you're marketing something, there's now a direct incentive to build your network as large as possible among your prospective customers.

RSS 146
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How do you coordinate social media in a large organization?

Biznology

Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".

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Organizational Social Media

Biznology

Image via Wikipedia. Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. But it's seductive to think that you would know. I mean, it seems like anyone who can tweet can tweet for business reasons.

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This is not a post about Google+

Biznology

Image via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don't count Orkut or Google Wave or Google Buzz, then it is Google's first try at dethroning Facebook. At least that is what all the stories say. Google vs. Facebook in that virtual steel-cage match--winner take all.

Google 80