Fri.Feb 22, 2013

Biznology

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Google’s Enhanced Search Campaigns: What You Need to Know

Biznology

Photo credit: Search Influence. Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The biggest question, by far: “Enhanced”" for whom, exactly?

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