Mon.Feb 06, 2012

Biznology

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SEO ageism: Does Google prefer old Web sites?

Biznology

Image via CrunchBase. It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true? The proponents of this theory say that when they test older domains, they rank higher, allegedly because the older the domain, the more likely it is

Google 101