When Good Behavioral Retargeting Goes Bad
Biznology
JUNE 21, 2011
Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. If you have an e-Commerce site, you should be doing it--and it might make sense even if you don't have an e-Commerce site.
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