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Tue.Nov 29, 2011

B2B Memes

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

NOVEMBER 29, 2011

Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. For me, a journalist, this came as a jolt.

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