Today’s B2B Marketer Must BAT, not BANT
B2B Marketing Traction
FEBRUARY 6, 2013
What is marketing’s role before it hands off a lead to sales? Today marketers need to BAT, not BANT. BANT stands for Budget, Authority, Need and Timeframe. These are things that marketing needed to identify before they could qualify a lead. Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy.
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