B2B Marketing Traction

DECEMBER 6, 2012

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Some businesses think that to get marketing jobs done, they need to hire a firm with staff.That comes with overhead from staff that has to be kept busy and payroll that has to be met, and often that means the firm does more selling than necessary.

Consulting 108

Consulting Paid Search Agency Work Management Marketing Management 108

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. “The QR Code (abbreviated from Quick Response Code ) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow components to be scanned at high speed. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes.” From Wikip

B2B Marketing 104

B2B Marketing B2B Landing Pages Wikipedia 104

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013? 1. Infographics , licensed syndicated content, mobile applications and gamification are new tactics – they were not even on the 2012 list. 2.

Tactics 127

Tactics B2B Marketing Planning Content Marketing 127