B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Here I must make my usual side note comment about studies and their sources – this study that shows an increase in content marketing spending was done by the Content Marketing Institute (CMI), which used to be Junta42

Spending 152

Spending B2B Marketing Planning Content Marketing 152

B2B Marketing Traction

NOVEMBER 27, 2012

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” The format is in the shape of an “F.” Heat scan tests conducted by Jakob Nielsen of how visitors look at web page show this shape, and tests of the visitors eye scanning path prove this.

Marketing Websites 102

Marketing Websites Marketing Analytics Tools B2B Marketing Content 102