B2B Marketing Traction

JANUARY 21, 2010

Tweet. Many of us are pretty enamored with the television series Madmen , with its portrayal of advertising industry “madmen” who worked at the agencies behind the scenes, smoking incessantly, fueling their creativity with gallons of alcohol, and relieving stress with illicit affairs. It’s so popular, fashion designers are incorporating elements of the show’s costumes into their current designs.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Paid Search Agency 106

B2B Marketing Traction

JANUARY 19, 2010

Tweet. What is Inbound Marketing and why is it important to B2B marketers? A couple of years ago, my answer to this question would have been, “I have no idea.” Today I’m certified in this specialty. Why did I do it? Why should you consider Inbound Marketing in your 2010 marketing programs? Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service.

Inbound Marketing 102

Inbound Marketing B2B Marketing B2B Paid Search Agency 102

B2B Marketing Traction

JANUARY 12, 2010

Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas.

Planning 109

Planning Marketing Plans Paid Search Agency Tactics 109

B2B Marketing Traction

JANUARY 10, 2010

Tweet. I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. Yesterday I attended the CalTech/MIT Forum to hear Dr. Nathan Lewis speak on the need for clean technology and participate in a panel discussion on clean technology. He talked about global energy demand, the problems of CO2, sources of renewable energy, and solutions for storing energy.

Planning 104

Planning Paid Search Agency Marketing & Strategy Distribution 104

B2B Marketing Traction

JANUARY 7, 2010

Tweet. I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it.

Planning 149

Planning Marketing Plans Trade Show Paid Search Agency 149