When It Comes to Your Marketing Leads, Quality and Quantity Count
B2B Marketing Traction
APRIL 12, 2012
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source.
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