Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Infusionsoft : I spoke with them just yesterday, and there’s nothing preventing me from writing about them in detail except that I do like to sleep occasionally.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 13, 2009

I was going to (and still may) write a separate post about this, but basically that means you have to lay out the details of the marketing programs you expect to execute with the system, and then identify the features needed to support those programs. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Stuff to help sales management get the new guys/gals up to speed.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 3, 2008

I might as well put them into writing so I can freely enjoy the weekend. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) But LucidEra itself does seem to offer good value. Standard vs. custom selection of marketing metrics. There may be a quiz.)

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40