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First Look at New Marketo Release

Customer Experience Matrix

Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. Here is where it’s worth considering the approaches of other vendors. Still, the general point is the same: marketing and sales must cooperate more closely than ever.

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Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

Any vendor who didn’t sell that way would be an oddity. But consumer-oriented marketing automation products from vendors like Unica , SAS and Teradata are still commonly sold as traditional on-premise software. Many of the consumer-oriented vendors do offer “hosted” versions of their systems. demand generation) systems.