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A Primer on Sales Competitive Battle Cards

The Effective Marketer

I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. Other sources of data collection you should look at are trade publications, discussion forums, trade shows (attending competitor’s presentations), webinars and the like.

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Key Account Management: The Ultimate Guide

Hubspot

How to hire key account managers (including a job description template). Using both traditional and creative techniques to develop relationships with customer stakeholders (including [going to events and trade shows, networking on social media, getting warm introductions, etc.]). Key Account Management Plan Template.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

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Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Associations/Trade Shows. Also take a look at your email templates and decide if they need a refresh.

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Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Associations/Trade Shows. Proposal Templates. Without a clearly defined set of goals, your marketing is likely to be unfocused and….