Remove social

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What if CRM had not been invented?

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Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning" was published in the Journal of Personality and Social Psychology in January 2010. ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects.

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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

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Thank you Wikipedia). All of the tools being developed and improved upon, from CRM to Marketing Automation and Social Media still rely on this one sales activity for success. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed.

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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

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Many C-level decision makers have not yet embraced—and may never—the role of self-education via social media. For me, risk management has always been about assessing business exposure and taking proactive steps to improve a situation rather than remaining reactive when there is downside potential. SQLs and closed deals) at risk.