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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). It’s one of the most trusted channels today. Choose quality over quantity.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate. Tools such as Google Keyword Planner, KeywordTool.io. &