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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. 2) Email services – Julie Katz at Forrester writes about this group. Here’s the problem.

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package. Now that I’m staring at the list of components, I see how far we have to go.