article thumbnail

How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Ethical engagement.

Ethics 138
article thumbnail

How to Nurture and Convert Leads with Email Automation

Mailmunch

Triggers Word-Of-Mouth Marketing (WOM Marketing). Below is a sample lead magnet automation workflow. Increasing AOV hikes your income without you bringing in new leads. Research by Invesp showed nurtured leads make 47% bigger orders than non-nurtured leads. Source: Invesp. Source: Free Movement Marketing.