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Paul Gillin

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

AUGUST 26, 2011

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety.

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