| | | Marketing Interactions | |  Sample | 9 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS MARCH 26, 2011 26 Ways to Screw Up Your Content Here's a sampling of 26 issues I've seen lately: The hook is buried somewhere farther than the 1st paragraph. I work with a lot of writers. Some work for my clients, some are freelancers I hire to help me complete project work and some are colleagues and peers who want a quick editorial take on something they've written. wrote a blog post about how B2B marketers need to tune and hone their writing skills. This said, there are a number of things that screw up content. Sometimes they're obvious and sometimes they're not. In fact, sometimes it's missing altogether. | MARKETING INTERACTIONS DECEMBER 28, 2011 What Questions Will You Answer for Prospects in 2012? Those are just a sampling of questions to ask yourself to get to questions your prospects will have. I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. That story will be fleshed out by the content you create and share over the next 52 weeks. Seems like a long time, but it will go by in the blink of an eye - just like this year. One of the reasons that questions are so important is because they drive the curiosity to find answers. In a best case scenario, the answers to your prospects' questions will be found in your content. | | | | | |
| MARKETING INTERACTIONS APRIL 9, 2010  B2B Buyers' Use of Social Media - BUYERsphere Report I will always sample new methods but it’s the reliability and context that is important in order to understand the accuracy of the information.” There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. The report also breaks out the differences in informational use and reliance between buyers under 31 and those more mature. | MARKETING INTERACTIONS MAY 22, 2007  Marketing Automation and Interactive Email Campaigns - Marketing Interactions article you can see sample ideas for generating an interactive email campaign and the processes that support the interactions. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! In the Are You a Mosquito Marketer? Please try again. | MARKETING INTERACTIONS MAY 29, 2008  Are your words the ones your customers use? - Marketing Interactions spot a sample of clients (i.e Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Have you ever listened to the way people talk? No, I mean really listened. Word choices are telling. Why, you ask? people that you know are your clients), 2. | MARKETING INTERACTIONS JULY 3, 2008  Be a Marketing Explorer - Marketing Interactions To rev you up, heres a sampling of questions to ask yourself along the way: Whens the last time you read a business book and actually tilted an idea to apply to your marketing projects? Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! | | | | | | | |
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MARKETING INTERACTIONS | FRIDAY, AUGUST 22, 2008  First Sentence Syndrome Deadly to Email - Marketing Interactions
To put this in context, lets look at some real email first sentences: "I wanted to share with you the success of our [company] program which allows marketers to tap an influential group of [companys] readers for product sampling and reviews." The first example above - "I wanted to share with you the success of our [company] program which allows marketers to tap an influential group of [company's] readers for product sampling and reviews." The preview pane is a wonderful screening tool. want to know immediately if the message is relevant to me. Good for you. MORE >> -
MARKETING INTERACTIONS | SUNDAY, AUGUST 2, 2009  Professional Services Marketing Hot of the Presses
You can download a sample chapter to see for yourself that buying the book is definitely worth the investment. Marketing a professional services firm takes a bit of a different mindset than marketing a product and solutions company. One of the major differences is that the partners of the firm are doing the selling. Marketing has often been an after-thought or undervalued resource for service providers. However, the need to master engagement in the changing customer environment gives marketers the opportunity to become a critical component of a firm's ongoing success. Michael W. MORE >> -
MARKETING INTERACTIONS | TUESDAY, NOVEMBER 25, 2008 What are you doing with user-participation content?
Take a look at a good sampling of your interactions and see what you can learn to refine your persona and use those insights to improve the relevance of your content. As more and more B2B companies venture into the interactive marketing realm they'll be inviting users to participate via comments, feedback, ratings, referrals and reviews. Your audience may tweet about you, blog about your content or company behavior and participate in email dialogues in regards to your nurturing campaigns. Yes, that last one really can happen.] What words are they using? MORE >>
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