Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

DealSignal

OCTOBER 4, 2021

This includes activities like demand capture, lead generation, pipeline acceleration, inbound marketing tactics, brand awareness, and more. Lead generation focuses on gaining interest from potential customers and capturing those contacts in a database to be nurtured and guided through the sales funnel. Let’s get started.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Qualified Leads Lead Ranking 52

DealSignal

OCTOBER 4, 2021

This includes activities like demand capture, lead generation, pipeline acceleration, inbound marketing tactics, brand awareness, and more. Lead generation focuses on gaining interest from potential customers and capturing those contacts in a database to be nurtured and guided through the sales funnel. Let’s get started.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Qualified Leads Lead Ranking 52

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. For marketers, this can look like this: Instead of putting all the eggs in one basket, expand impact across channels to ensure that if one channel or tactic goes down, your entire strategy isn’t dead in the water.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

SEPTEMBER 22, 2021

Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way. They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way. They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Ledger Bennett

DECEMBER 28, 2020

Go Beyond Sales & Marketing Alignment. And functioning optimally for many will entail leaving behind the very notion of Sales and Marketing as siloed activity-centers that need to be aligned. Well here’s some news… Buyers are no longer the most important part of the revenue process. Refocus from ABM to URM. Controversial?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52