Everything Technology Marketing

OCTOBER 18, 2010

3) Marketing to a lengthening sales cycle (39% to 41%) - Also a function of the economic environment. Don't underestimate the need to fuel marketing automation with compelling content to engage with your audiences in a meaningful way along the buyer's journey.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

This framework reflects the marketing view but can be easily expanded to link into the sales perspective (deeper view into the sales cycle). Operationalizing the B2B Marketing Framework The next iteration of the B2B marketing framework will map out the buyers journey in greater detail. But that's content for another blog post.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100