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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Instead, they rely on patterns and inference.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Instead, they rely on patterns and inference.