Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Anteriad

APRIL 25, 2023

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Sales qualified leads (SQL) A lead or prospect that has been prequalified has the interest and the ability to move onto the next stage in the sales process.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Sales qualified leads (SQL) A lead or prospect that has been prequalified has the interest and the ability to move onto the next stage in the sales process.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84