markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Tip 1: Be human and use your empathy with emails.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Content4Demand

AUGUST 11, 2021

Buyer-focused campaigns help contribute to better quality leads that you can quantify for improved ROI. Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline. Read their tips and insights in The Content + Data Connection.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Vidyard

DECEMBER 10, 2019

return on investment (ROI) on their video investment with more than 250 qualified opportunities in 2019 directly attributable to video content. million video ROI began when they purchased a £100 Sony camera less than two years ago. Talk about getting serious mileage out of your video content! The result?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Zoominfo

FEBRUARY 25, 2021

Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. In fact, research shows that companies who have an active SLA are ( source ): 34% more likely to experience greater year-over-year ROI than companies who don’t have an SLA.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Zoominfo

FEBRUARY 25, 2021

Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. In fact, research shows that companies who have an active SLA are ( source ): 34% more likely to experience greater year-over-year ROI than companies who don’t have an SLA.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Marketing Insider Group

JANUARY 9, 2024

Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. At this stage, you’re moving them from being a lead to a sales qualified opportunity. Let me explain. name, company, email, etc.)

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150