Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 100

Martech

SEPTEMBER 8, 2021

All roles should spotlight emerging trends that the organization may want to pursue. to help realize what is feasible for the organization with emerging trends and technology Liaise with other relevant stakeholders (IT, Information Security, Legal, Procurement, Accessibility, etc.)

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 104

Work Management Marketing Management Vendors RFI 104

SpotMe Blog

SEPTEMBER 1, 2022

A proposal is an offer document a vendor writes and sends to a prospective buyer when they have inquired about their product or services. In the proposal, vendors aim to meet the buyer’s requirements and give details about costs and availabilities. A Request for Information (RFI) is the step before a Request for Proposal.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convert

DECEMBER 8, 2023

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team. And that number is only growing.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular? And the shift should make sense for you: Adoption-wise Vendor support-wise — If you have a great rapport with your existing vendor, this means something. But we’ll make a few stops along the way.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98