Customer Experience Matrix

MAY 22, 2008

By displaying the right offer for each person, rather than showing the same thing to everyone, average response rates can be increased significantly. But this simple condition is not always met. These are usually defined in advance through sophisticated manual and statistical analysis.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

Customer Experience Matrix

JANUARY 17, 2009

For a bonus best practice, the system should choose the next question based on user-defined rules that select the most useful question for each individual. For example, a rule might send different messages based on the customer’s account balance. • These are emails, call scripts, landing pages, brochures, and so on.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Online Marketing Institute

NOVEMBER 2, 2010

This quarterly focus also means that long-term planning and learning fall down the priority list.Plus the reasonably rapid turnover of people (and the allure of the new broom scenario – change the team, change the agency etc) doesnt help either.And finally, as a mea culpa on the agency side of things, we do like shiny new things ourselves too.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40