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5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

Make headlines catchy with relevant statistics and clever word-play to encourage visitors to click and read about your cause. Today, not only has awareness surrounding the condition skyrocketed, but also it’s likely you or someone you know contributed to the cause. 2x the response rate. 2x the number of donations.

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For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

By displaying the right offer for each person, rather than showing the same thing to everyone, average response rates can be increased significantly. But this simple condition is not always met. These are usually defined in advance through sophisticated manual and statistical analysis.

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Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

This lets marketers refine them over time, testing different treatments for different conditions and keeping the winners. statistical modeling for segmentation: predictive model scores can often define segments more accurately than manual segmentations. Which works best depends largely on your particular marketing automation system.

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B2B marketers are stumbling in the dark

Online Marketing Institute

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