article thumbnail

A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

article thumbnail

A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions. In analyzing marketing data through these touchpoints, marketers can begin to: Evaluate the impact of various marketing programs.

article thumbnail

A marketer’s 2022 guide to Marketo: What it does today

Martech

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Social media.

Marketo 124
article thumbnail

16 marketing automation platforms your organization should consider

Martech

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.