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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Invest in training. Find the right tool.

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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Luckily, most vendors offer training as a part of your original investment.