Remove sales

Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. The key to sending relevant communication is to automate the process.

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5 Marketing Automation Email Tips

Anything Goes Marketing

If these people are in the right industry and have the right title, it may make sense to have your inside sales team call some of these contacts to see if they still exist or outsource this task to companies like ReachForce or MarketOne. I would say that you may need to take a closer look at the contacts that didn’t respond.