Remove prospect

The Forward Observer

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. About the Author Dr.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Listen to the Interview… Links… The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis (Amazon) The Brand Benefits Playbook (book website) Allen Weiss (LinkedIn) Allen Weiss (MarketingProfs) The Invisible Sale: How To Build a Digitally Powered (..)

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