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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. It’s also useful to look through and learn the first product or service that they purchased – their point of entry. Who are your best customers?

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. It’s also useful to look through and learn the first product or service that they purchased – their point of entry. Who are your best customers?

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. It’s also useful to look through and learn the first product or service that they purchased – their point of entry. Who are your best customers?