Scale or fail: Would 10x partner marketing make an impact?
eTrigue
FEBRUARY 23, 2022
Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. Vendors need more business value from partners and might need new ones. Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”.
78 
Let's personalize your content