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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. They seek and value data and logic, not warm fuzzies.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. 237 posts from The Drama 2.0

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

beta: Capitalize beta if it is part of an official product name. SMB: Abbreviation for small and medium-size business (plural: SMBs). wiki: Lowercase. Plural: wikis. B2B: Abbreviation for business-to-business. BA: Abbreviation for bachelor of arts. No periods. best-seller (n.), best-selling (adj.): Note hyphen.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g.,