Biznology
JULY 31, 2015
Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. The first level targeting matrix is industry code (SIC or NAICS) and company size. Before launching a telemarketing lead qualification process, separate the best prospects from others.
Biznology
AUGUST 19, 2015
Therefore, with rare exception, the next step is lead qualification ; as most interactions at the booth are short, and do not adequately qualify the individual as to their true level of interest and/or ability to buy the products or services being promoted. . Here’s a best practice to institute. Know Who You’re Calling.
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Marketing Insider Group
JUNE 3, 2010
Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Instead create personas of people that buy your solutions or products. Know your prospects pain points.
markempa
JUNE 7, 2005
A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.
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