Remove Product Remove Service Remove WOM Remove WOMM
article thumbnail

Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” WOMM Always Takes Home The Gold.

article thumbnail

30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence.

article thumbnail

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Aside from keeping customers satisfied, WOM is generally out of your hands. We all have companies and products that we love and want to talk about but without a system that provides recognition for this effort, advocate activity tends to wane over time.” Who are the Right People?

Branding 162