Biznology
JULY 31, 2015
Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. While there have certainly been improvements in the lead qualification process over the last 10 or so years, I still am surprised when I’m a victim of a poor qualification process by companies who should know better.
Biznology
AUGUST 19, 2015
So the question becomes how to sort out the best potential leads from the rest before initiating an expensive and time consuming lead qualification process? The first level targeting matrix is usually industry code (SIC or NAICS) and company size. Don’t speed this process up unnecessarily, as leads will be lost if you do. 5.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 3, 2010
But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Too often we grab the latest product brochure, sales presentation or case study and post it online.
markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.
Online Marketing Institute
JULY 31, 2009
The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!
Expert insights. Personalized for you.
80 
Let's personalize your content