Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change
Customer Experience Matrix
JULY 25, 2009
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result. These resemble SaaS in that the software is maintained off-premise by a third party.
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