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Presentation

Storytelling

Combining Storytelling and Science to Create Real Revenue

Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

Storytelling

Storytelling Case Studies Buyer's Journey Analytics

Data-driven Marketing: Where Has All the Storytelling Gone?

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling

Storytelling Analysis Paid Search Agency B2B Marketing

Lattice

Combining Storytelling and Science to Create Real Revenue

Data-driven Marketing: Where Has All the Storytelling Gone?

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