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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 social media. social media.

PR 20
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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. The promotion strategy to drive interest and among target audiences also becomes more effective and efficient. Like traditional PR activities (i.e. are incorporated into the program.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Vodafone, for example, ran a "quite successful" viral game campaign promoting its mobile office solutions.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Lesson #6 Master Wikis. 25 Comments.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. 237 posts from The Drama 2.0