B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Influencers are targeted most notably on Twitter. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.
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